Posted by
jiezi204 on Friday, December 11, 2009 8:37:58 PM
By Craig Harris and Dennis Wagner, The Arizona Republic
PHOENIX — Even as a boy, self-improvement guru James Arthur Ray was fixated on money and spirituality.
The son of an Oklahoma preacher
pearl jewelry recalls in his 2008 book, Harmonic Wealth, that his family was so poor they had to live in the church office.
"The
hardest part of my childhood was reconciling how Dad poured his heart
into his work, how he helped so many people and yet he couldn't afford
to pay for haircuts for me and my brother," Ray wrote.
Ray,
whose followers spend thousands of dollars to attend his wealth and
mysticism seminars, is a primary focus of a homicide investigation into
three deaths related to a sweat-lodge ceremony he led at a retreat near
Sedona, Ariz., on Oct. 8, Yavapai
Sheriff's authorities say 55 to
65 people attending the program were crowded into the 415-square-foot,
crudely built sweat lodge during a two-hour period. Participants paid
between $9,000 and $10,000 for the retreat.
The participants had fasted for
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36 hours as part of a personal and spiritual quest in the wilderness,
then ate a breakfast buffet before entering the sweat lodge around 3
p.m. A 911 call two hours later said two people weren't breathing.
Kirby Brown, 38, of Westtown, N.Y., and James Shore, 40, of Milwaukee,
died upon arrival at a hospital. Liz Neuman, 49, of Prior Lake, Minn.,
died more than a week later.
"This is the most difficult time
I've ever faced," he told the crowd of about 200 on Oct. 13. "I don't
know how to deal with it, really."
How Ray built his own wealth
Ray started his business, James
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Ray International in Carlsbad, Calif., in 1992, working for years in
relative obscurity as one of many self-improvement teachers in an
industry that last year generated $11.3 billion, according to
Marketdata, a research firm.
By 2005, revenue from Ray's books, conferences and seminars reached $1.5 million, spokesman Ryan Croy said.
In
2006, Ray appeared in The Secret, a popular documentary in which he and
others promoted the philosophy that positive thinking makes good things
happen. He also appeared on Oprah.
Last year, according to the company, revenue hit $9.4 million.
Ray
holds free two-hour workshops across the U.S. and Canada. The 41 events
so far this year attracted 10,913 people, according to his company.
From that group, 1,752 people enrolled in Ray's two-day Harmonic Wealth
Weekend, which costs $1,297 a person and is the first of six programs
in his Journey of Power Experience. Croy said 3,281 people attended
Journey of Power events between August 2008 and August 2009.
John
Curtis, an Asheville, N.C., professor who operates the Americans
Against Self-Help Fraud website, said people who turn to
self-improvement gurus are typically intelligent, but seem to
voluntarily abandon rationality.
"There's a fear of leaving it, and there's a fear among the group of saying, 'The emperor is naked.' "
Steven Gunter, a professor of evangelism at Duke University, said the Sedona tragedy cannot be written off as a misfortune.
"You really can't simply call it an accident," he said. "You can call it misguided."